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CNBC AI · 2026/8/4 23:27:44
Europe's heatwave isn't cooling Asian travelers' holiday plans for the continent

Europe's heatwave isn't cooling Asian travelers' holiday plans for the continent

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核心亮点:欧洲热浪创纪录,亚洲游客却依然蜂拥而至,高温根本挡不住他们去欧洲度假的热情。 通俗解读:都说天气太热影响出门玩,但这事在亚洲游客这儿不成立。数据显示,今年亚洲人搜索欧洲旅游的量比去年猛增了57%,而且不只是搜着看看,真下单订票的人也越来越多了。大家宁可顶着高温,也要去巴黎街头喝咖啡、去意大利看古迹。值得注意的是,北欧国家像挪威、瑞典这些凉快地方,现在反而成了亚洲富裕游客的新宠,说明很多人已经开始学会“避暑式旅游”了。 实际影响:这对欧洲旅游业是个大好消息,意味着就算天气极端,也不愁没客人。对亚洲游客来说,旅行选择变得更聪明了——既可以去南欧感受阳光热情,也可以转战北欧享受清凉假期。这种“热归热、玩归玩”的心态,也反映出人们对旅行的渴望已经超越了天气因素,欧洲商家们可以放心了,这个夏天照样能赚得盆满钵满。
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