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CNBC AI · 2026/8/3 10:32:09

Tourism price wars threaten to dim a rare bright spot in China's consumer spending
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中国国内旅游市场最近不太平静,各家酒店为了抢客源纷纷打起价格战,但这反而让这个消费亮点蒙上了阴影。希尔顿公布的数据显示,二季度其中国区酒店每间可用客房收入同比下滑了2.2%,高盛报告更指出7月整个行业这项指标继续恶化了6%。说白了,就是酒店就算大幅降价,房间也未必卖得动,这背后反映的是游客消费意愿在减弱,连热门景点的房价都撑不住了,整个市场明显有些“虚火”。
不过也不是全无好消息。入境游和高端酒店市场表现依然坚挺,说明有钱的游客和海外客源并没有被这波降价潮卷进去。对普通人来说,现在出门旅游确实可能用更低的价格订到不错的酒店,短期捡漏挺划算。但从长远看,这种“以价换量”的做法如果持续下去,可能会让旅游从业者收入缩水、服务打折扣,对整个行业的健康发展并不是什么好事。消费信心要真正回暖,恐怕还需要更多时间和政策托底。
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China EconomyTourism price wars threaten to dim a rare bright spot in China's consumer spendingPublished Mon, Aug 3 20266:32 AM EDTMatthew Tan@in/matthewtmyEvelyn Cheng@in/evelyn-cheng-53b23624@chengevelynWATCH LIVEKey PointsChina's domestic tourism is underperforming expectations, as Hilton's China revenue per available room fell 2.2% year-on-year in the second quarter.Industry RevPAR has deteriorated by 6% in July, according to a Goldman Sachs report.Industry weakness points towards demand softness, as room rates for tourist hotspots fall.Inbound travel and premium segments diverge from this overall slowdown as strong performers.SHANGHAI, CHINA - JUNE 29, 2026 - Chinese and foreign tourists visit historical buildings at night near the Bund in Shanghai, China on June 29, 2026. (Photo credit should read CFOTO/Future Publishing via Getty Images)Cfoto | Future Publishing | Getty ImagesChina's domestic tourism market is weakening faster than expected, clouding one of the few bright spots in the country's sluggish consumer economy.Hilton China said last week it now expects revenue per available room (RevPAR) to fall by low single digits this year, worse than expectations earlier this year for a flat performance. The hotel group's RevPAR swung from 1.3% growth in the first quarter, to a 2.2% fall in the second quarter."The China economy is sputtering, and I mean it's growing, but not consistent with what prior growth rates have been," Christopher Nassetta, President and CEO of Hilton, said in the group's earnings call on Tuesday, according to a FactSet transcript.A weekend night in August at a Hilton resort in Dali, Yunnan province, popular with domestic Chinese tourists, runs at $173. But other options recommended on travel booking site Trip.com are less than half the price, with one around $50.Across China, hotel RevPAR has tumbled 6% year-on-year through late July, following
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