Fender’s CEO seems to think your bandmates are just analog AI

AICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentReportCloseReportPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ReportFender’s CEO seems to think your bandmates are just analog AIBud Cole also compared learning cover songs to AI training data in a controversial interview.by Terrence O'BrienCloseTerrence O'BrienWeekend EditorPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Terrence O'BrienAug 2, 2026, 7:36 PM UTCLinkShareGiftEdward “Bud” Cole speaks in Japan in 2023. | Image: Jun Sato/WireImagePart OfAll the latest in AI ‘music’see all updates Terrence O'BrienCloseTerrence O'BrienPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Terrence O'Brien is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.Fender CEO Edward “Bud” Cole gave an interview to T3 in May celebrating the 75th anniversary of the Telecaster with comments on AI and music that initially flew under the radar. But it has started making the rounds recently, pouring more fuel on an already raging fire of bad PR following the company pissing off basically the entire guitar-playing community by sending cease-and-desist letters to builders, claiming copyright of the Stratocaster body shape.Some influential guitar YouTubers have even said they’re done buying Fender gear in the wake of the controversy. And Cole’s resurfaced comments comparing cover songs and bandmates to a sort of “analog AI have only sunk the company’s standing further among the loudest of its fans online.T3 editor-in-chief Mat Gallagher’s feature mostly paraphrases Cole’s statements, and Fender did not immediately respond to a request for comment or clarification. But here are the relevant bits from the interview:Cole’s philosophy is that AI in music is nothing new. “I think AI has existed in music as long as there’s been recorded music,” he says. While the biggest barrier to playing guitar is the time it takes to learn the instrument, it’s the second barrier, writing songs, where he believes AI plays a part.“I actually believe cover music has been sort of analog AI for a long time,” says Cole. Those that don’t yet have the skills to write their own songs can play the songs written by their favourite artists instead. “I listened a lot to REM, U2, The Smiths and The Cure, and at some point I got sick of just listening to them. I wanted to play it, so I learned to play guitar.”Those taking their first steps into writing, according to Cole, can also lean on a second analogue form of AI: their band mates. You might just have a chorus or a riff to start with but then the drummer or bassist can add to it, and a song is born. AI can also play this role. “I actually think that we are in the brink of freeing up people to move beyond the same old covers and to really get into working like they do with their bands,” says Cole.Cole is trying to draw a comparison between a human “training” on a handful of cover songs and an AI ingesting enormous datasets of copyrighted music. He appears to be suggesting that, by learning to play other people’s songs, internalizing those influences, and then synthesizing them into something new, you are essentially doing the same thing as an AI. This is a woefully misguided take that says to me that Cole either doesn’t understand AI or doesn’t respect artists.For starters, scale matters. No person could possibly learn all of the songs used to train your average generative AI model, which, in the case of Suno, is suspected to be in the millions. Additionally, it dismisses the inherent humanity of the millions of tiny decisions,