Great Question (YC W21) Is Hiring Senior Demand Gen Manager

Open menuAboutWhat Happens at YC?ApplyYC Interview GuideFAQPeopleYC BlogCompaniesStartup DirectoryFounder DirectoryLaunch YCLibraryPartnersResourcesStartup SchoolNewsletterRequests for StartupsFor InvestorsVerify FoundersHacker NewsBookfaceSafeFind a Co-FounderEventsStartup JobsLog inApplyGreat QuestionUser research on autopilot. Senior Demand Generation Manager•Remote (US)Job typeFull-timeRoleOperationsExperience5+ yearsVisaUS citizen/visa onlyApply to Great Question and hundreds of other fast-growing YC startups with a single profile.Apply to role ›About the roleAbout Great Question: Great Question is the all-in-one AI customer research platform for understanding your customers. Our platform enables teams to recruit participants, run research, and share insights – all in one place. Backed by world-class investors and trusted by industry-leading teams like Gusto, Experian, Canva, and Brex, we’re building the future of customer research. We believe AI is a multiplier for creativity, speed, and scale. Everyone on the team is encouraged to lean into AI, not just to be more efficient, but to push boundaries and unlock new possibilities. Whether you’re writing, designing, coding, or analyzing, we expect you to explore how AI can elevate your craft. Our culture is built on high trust, high agency, and high emotional intelligence. If you’re looking for a place where your voice matters, where work is fun, and where you're empowered to do your best - join us in redefining user research 🚀 What you'll own This role owns one number: SQLs. You'll own the demand engine that generates a predictable stream of high-intent leads, and you'll be accountable for their quality through to Sales Qualified Lead (SQL). Specifically, you'll own: SQL attainment — building the demand engine that consistently delivers qualified opportunities. Channel strategy — deciding where the next dollar and the next hour should go across organic search, AI search (AEO), content, gated assets, referrals, directories, events and paid acquisition. Execution at scale — leveraging contractors, automation and AI to execute more programs than a traditional one-person demand generation team could. What you'll do Build and execute demand generation programs across organic search, AI search, content, partnerships, gated assets, referrals, directories, events and paid acquisition. Take product marketing assets and messaging and turn them into repeatable lead-generation systems—gating content, distributing it through the right channels, repurposing it for social, newsletters and AI search, and continuously improving performance. Segment and target the practitioner audiences we sell to—researchers, designers and product managers—so we attract the right buyers, not simply more buyers. Partner closely with Product Marketing to move quickly from hypothesis → launch → measurement → iteration. Work alongside our Growth Lead and GTM Engineer to build AI-assisted workflows for enrichment, personalization, content production, routing and automation so execution scales without linear headcount. Measure the funnel rigorously—MQL → SQL → SQO conversion, cost per qualified lead and channel ROI—and make data-driven decisions about where to invest, where to optimise and what to stop. How the role fits We're intentionally a lean marketing team. Each person owns a distinct stage of the funnel with clear accountability. Product Marketing Creates the positioning, messaging and assets. ↓ Demand Generation (this role) Turns those assets into qualified demand and owns lead quality through to SQL. ↓ Growth Lead Qualifies SQLs into SQOs and pipeline. Success depends on tight collaboration. You and our Growth Lead own the same SQL number from different sides of the handoff, supported by a shared SQL definition and response SLA. What we're looking for Must-have 5–8 years in B2B demand generation or growth marketing, ideally within SaaS. You've personally owned a pipeline, S