Snap and LinkedIn are fighting back against a flood of low-quality AI content

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最近，Snap和LinkedIn开始对泛滥的低质量AI内容“动刀”了。Snap宣布，从本月起，纯AI生成的视频不再进入其“Spotlight”热门推荐，理由是这些内容“质量低、重复性强”，平台希望把推荐位留给真实用户的创意表达。不过，用Snap自家AI工具剪辑的视频仍然可以发布，但会被打上透明标签，告诉观众这是经过AI处理的。与此同时，LinkedIn也推出了一个专门的“AI垃圾内容”举报按钮，而且这个按钮独立于普通的违规举报系统，可见平台对AI垃圾的重视程度。其实，AI内容早已泛滥成灾。有研究显示，YouTube Shorts里已经有21%的视频是AI生成的，Instagram和Facebook的情况也差不多。OpenAI推出的社交视频应用Sora甚至直接扑街了。这些平台现在开始反击，对普通用户来说是个好消息——刷到的内容会更真实、更有价值，不再是被批量生产的AI“口水视频”刷屏。当然，举报按钮需要用户自己判断什么是“AI垃圾”，这对普通人的辨别能力也是个新考验。

Snap and LinkedIn are fighting back against a flood of low-quality AI content Matthias Bastian View the LinkedIn Profile of Matthias Bastian Aug 2, 2026 Snap is pulling AI-generated videos from its Spotlight recommendations. As "low-quality, repetitive, AI-generated content" spreads across the internet, Snap wants to keep Spotlight focused on "authentic creativity from real people," it says. Wholly AI-generated videos are no longer eligible for recommendation as of this month. Videos edited with Snapchat's own AI tools are still allowed but will carry transparency labels. Spotlight contributors have grown by more than 120 percent, though Snap hasn't said how much AI content drove that increase. LinkedIn's AI "Slop" button exists separately from the platform's standard reporting system for poor-quality content or spam, a sign of how seriously LinkedIn views the problem. | Image: LinkedIn Snap isn't alone. A Kapwing study found that 21 percent of YouTube Shorts are already AI-generated, and Instagram and Facebook likely face similar numbers. OpenAI's social video app Sora flopped. LinkedIn is drowning in AI-generated junk and has rolled out a dedicated "AI slop" reporting button. The button is vulnerable to misuse, though, and requires users to know how to spot "AI slop" properly. AdDEC_D_Incontent-1Ad AI News Without the Hype – Curated by Humans Subscribe to THE DECODER for ad-free reading, a weekly AI newsletter, our exclusive "AI Radar" frontier report six times a year, full archive access, and access to our comment section. Subscribe now Source: Snap | Linkedin Ask about this article… Search