AI ad startup Reforged Labs winds down after 3 years

AI广告领域传来一声叹息：初创公司Reforged Labs在熬过三年后，还是选择了关停。这家公司曾是AI广告赛道上的热门玩家，如今草草收场，给火热的AI创业潮泼了一盆冷水。简单来说，Reforged Labs做的事就是利用AI自动生成广告素材，想帮品牌方省下昂贵的人工创意成本。但现实是，广告生意没想象中好做——技术虽然酷，客户却未必买账，现金流撑不住，故事也只能到此为止。这件事对普通人最直接的启发是：AI广告并非万能钥匙，各家平台对于AI生成内容也还存在争议和限制。不过，这并不代表AI创业不行了，更像个提醒——风口之上，能活下来的不一定是技术最炫的，而是最懂市场需求、能实实在在赚到钱的。对于关注科技圈动态的你来说，这家公司的谢幕，也预示着行业正在从盲目追热转向理性洗牌。说到底，AI浪潮依旧滚滚向前，但只有那些真能解决痛点、扎稳商业根基的玩家，才有机会笑到最后。

<p>If you're seeing this message, that means <strong>JavaScript has been disabled on your browser</strong>.</p><p>Please <strong>enable JavaScript</strong> to make this website work.</p><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T5ZP5SH" height="0" width="0" style="display:none;visibility:hidden"></iframe>{ "@context": "http://schema.org", "@type": "Organization", "name": "Tech in Asia", "url": "https://www.techinasia.com/", "logo": "https://static.techinasia.com/assets/android-chrome-192x192.png", "sameAs" : [ "https://www.facebook.com/techinasia", "https://twitter.com/techinasia", "https://plus.google.com/+techinasia-com", "https://www.linkedin.com/company/tech-in-asia", "https://instagram.com/techinasia" ] }.sprite-symbol-usage {display: none;} .sprite-symbol-usage:target {display: inline;}_linkedin_partner_id="3514242",window._linkedin_data_partner_ids=window._linkedin_data_partner_ids||[],window._linkedin_data_partner_ids.push(_linkedin_partner_id)!function(n){window.lintrk||(window.lintrk=function(n,t){window.lintrk.q.push([n,t])},window.lintrk.q=[]);var t=document.getElementsByTagName("script")[0],i=document.createElement("script");i.type="text/javascript",i.async=!0,i.src="https://snap.licdn.com/li.lms-analytics/insight.min.js",t.parentNode.insertBefore(i,t)}()!function(e,t,a,n,g){e[n]=e[n]||[],e[n].push({"gtm.start":(new Date).getTime(),event:"gtm.js"});var m=t.getElementsByTagName(a)[0],r=t.createElement(a);r.async=!0,r.src="https://www.googletagmanager.com/gtm.js?id=GTM-T5ZP5SH",m.parentNode.insertBefore(r,m)}(window,document,"script","dataLayer")<img loading="lazy" height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3514242&fmt=gif">