India app revenue jumps 35% to record $345m in Q2

印度App市场迎来大爆发！第二季度应用收入突破3.45亿美元，创下历史新高，比去年同期猛增35%。虽然印度手机用户早就全球领先，但花钱下载应用的习惯是这两年才真正养成的。过去大家总爱用免费应用，现在越来越多印度人愿意为游戏、订阅服务和虚拟礼物掏钱了。这种增长离不开手机支付的普及，加上便宜的流量套餐，让二三线城市甚至农村的用户也能轻松下载和付费。对普通人来说，这意味着开发印度市场的互联网公司会投入更多资源，推出针对当地习惯的本地化功能。比如更多印度语言支持、更顺畅的支付方式，甚至专门为低端手机优化的轻量版应用。商家和内容创作者也在想方设法用新玩法吸引用户，未来我们可能会看到更多有意思的印度特色App冒出来。而在整体经济增速放缓和全球广告收入下滑的背景下，这个35%的增长数字尤其亮眼，显示出移动应用市场依然有强劲的活力。

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