AI Content Labels Become Mandatory Under EU Law

AI 中文解读

欧盟给AI内容戴上“强制标识”了！从2026年8月2日起，所有用AI生成的图片、音频、视频和文字，都必须明确标注“这是AI做的”，否则就是违法。这项规定不仅约束开发AI的公司，连发布深度伪造视频或AI写作内容的平台也得向读者如实告知。简单来说，以后AI生成的“作品”不能再装成真人创作了，就像食品包装上必须写明配料表一样，AI内容也得贴上“人工合成”的标签。对普通人而言，最大的好处是再看到一段逼真的视频或一篇煽动情绪的文章时，能第一时间分辨出背后是真人还是算法。这能有效减少AI换脸诈骗、虚假新闻和深度伪造带来的困扰，尤其是在涉及公共事务的信息传播中，透明度将大大提升。以后刷短视频、看新闻时，多留个心眼看看有没有AI标注，就能更理性地判断信息可信度了。

The European Union's rules on labelling AI-generated content stop being guidance and start being law on August 2, 2026. From that date, companies that build generative AI systems must mark the images, audio, video and text those systems produce so the output can be detected as artificial, and companies that publish deepfakes or AI-written text on matters of public interest must disclose that to the people who see it. The duties land on two groups at once: the providers that develop and supply…