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SiliconANGLE AI · 2026/7/31 02:04:41
Apple’s stock slides as it blames supply chain constraints for its weak guidance

Apple’s stock slides as it blames supply chain constraints for its weak guidance

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核心亮点:苹果刚刚交出一份超预期的财报,但因为警告新季度受供应链拖累,股价反而大跌近6%,而CEO库克还把当前困境形容为“百年一遇的洪水”。 通俗解读:苹果手机卖得很好,赚的钱也比华尔街预测的多。但库克说了个大实话:全球内存芯片价格疯涨,工厂产能抢不到,汇率也在捣乱,导致成本大幅上升。这就像做蛋糕时面粉和鸡蛋突然涨价,苹果只好先给电脑和平板涨价,但手机还没涨,分析师们普遍觉得撑不了多久,iPhone可能要迎来涨价潮。另外,这次发布会是库克最后一次以CEO身份主持,下任CEO已经坐在旁边了,加上9月要用谷歌AI技术推出新版Siri和全新iPhone,相当于新旧交替遇上零件危机,压力山大。 实际影响:普通消费者最直接的感受可能是买iPhone更贵了,或者新款手机备货不足、要等更久。同时,苹果在AI功能上明显在追赶竞争对手,新版Siri是否能让人眼前一亮,也直接影响我们未来用手机的方式。供应链问题短期内不会消失,所以接下来科技产品涨价的范围可能还会扩大。
UPDATED 22:04 EDT / JULY 30 2026 APPS Apple’s stock slides as it blames supply chain constraints for its weak guidance by Mike Wheatley iPhone maker Apple Inc. reported better-than-expected earnings and revenue as it delivered its third quarter results, thanks to a 22% surge in handset sales. However, its stock was trading almost 6% lower in the late trading session after it issued weak guidance for the current quarter, blaming that primarily on “supply constraints.” The company reported earnings before certain costs such as stock compensation of $2.02 per share, easily beating Wall Street’s target of $1.89 per share. Revenue for the period jumped 15% to $109.42 billion, surpassing the $108.65 billion analyst estimate. All told, Apple delivered net income of $29.79 billion in the quarter, up from $23.43 billion in the year-ago period. Today’s conference call was notable because it’s the last to be led by Apple Chief Executive Tim Cook (pictured) before he hands over the reins of the company to John Ternus, a 25-year Apple veteran who currently serves as its head of hardware. Ternus was also present on the call, but let Cook do most of the talking. Cook told analysts that Apple is dealing with a global memory crunch that he termed a “hundred-year flood,” and a scramble by companies to secure chip manufacturing capacity. It’s also seeing foreign currency headwinds, he said. As a result, it’s facing significantly higher costs, which have already forced it to increase prices for its Mac computers and iPads. The company has so far resisted increasing the prices of its iPhones, but most analysts believe that it will be forced to do so at some point this year. At the same time as it’s dealing with this component crisis, it’s also gearing up for the launch of a redesigned Siri that’s powered by Google LLC’s Gemini artificial intelligence technology, as well as the latest iPhone models in September. Those launches will be a critical test for the company at a time when investors are worrying it’s falling behind its rivals in terms of its AI capabilities. iPhone price speculation Cook told analysts that the current situation is “difficult,” and “not good for the consumer,” but he refused to be drawn on speculation regarding the iPhone. “Obviously, the memory prices are choking, so we’ll have to look at alternatives,” he said. Cook elaborated, saying that Apple has been paying more for the memory chips it buys for the last three quarters. “We expect to pay even higher memory costs going forward,” he said. The company does still have a substantial inventory of memory chips that can be used to offset some of those costs, but he doesn’t see an end in sight to the increasing costs of those components, and said the market really needs to expand beyond its three primary suppliers of Samsung Electronics Co. Ltd., Micron Technology Inc. and SK hynix Inc. “If you look beyond September, we see the market pricing for memory continuing to increase, which could drive an increasing impact on our business,” Cook said. Valoir analyst Rebecca Wettemann said there has been intense speculation over possible iPhone price increases, because it’s not really clear if those potential higher costs would help or hinder Apple, considering it has always sold premium products at premium prices. “Price elasticity of demand is a real thing, and future quarters will tell us if economic uncertainty pushes consumers to look for Apple alternatives or simply slow their upgrade cycles,” she said. “Apple’s new CEO will need to show more product innovation and strong guidance on sales and margins.” Apple will also be under pressure to ensure that the long awaited Siri upgrade i
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