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CNBC AI · 2026/7/30 15:56:08

Ferrari CEO says he 'would not change anything' about polarizing Luce EV debut
AI 中文解读
法拉利CEO维尼亚公开表示,对旗下首款电动车Luce的发布“不会做任何改变”,尽管这款车在春季亮相时引发巨大争议,甚至导致股价下跌。Luce售价高达55万欧元(约64万美元),目前订单已排到2027年,法拉利去年总销量才13640辆。这一表态说明,传统超跑巨头对电动化转型信心十足,宁愿坚守争议也不妥协。
通俗来说,法拉利这次推出的电动车Luce,就像法拉利家族里的“新潮怪胎”——有人嫌它太贵、造型太另类,但CEO觉得这就是未来方向,根本不打算改。这跟当年iPhone刚出来时被吐槽没键盘差不多,厂商认定技术趋势,用户只能慢慢适应。
对普通人而言,这款天价超跑当然买不起,但它传递的信号很清楚:连法拉利都all-in电动了,未来几年高端电动车会越来越多。同时,这种“争议不改”的倔强,也可能让其他豪华车企加速电动化布局,间接推动充电桩普及、电池技术升级,最终让普通消费者也能买到更酷、更快的电动车。
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AutosFerrari CEO says he 'would not change anything' about polarizing Luce EV debutPublished Thu, Jul 30 202610:21 AM EDTUpdated Thu, Jul 30 202611:56 AM EDTMichael Wayland@MikeWaylandWATCH LIVEKey PointsFerrari is pleased with the launch of the Luce all-electric vehicle despite significant criticism upon the car's spring debut, according to CEO Benedetto Vigna.Vigna said Ferrari "would not change anything" about the car's launch, which caused a notable decline in shares and criticism.Vigna declined to disclose orders or expected sales for the 550,000 euro (roughly $640,000) Luce, but the company, which sold 13,640 vehicles last year, said its order books are full through 2027.In this articleRACEFollow your favorite stocksCREATE FREE ACCOUNTFerrari unveiled the Ferrari Luce electric vehicle in the symbolic setting of the Vela di Calatrava, Città dello Sport in Rome in May, 2026. (Ferrari S.p.a.)Ferrari S.p.a.Ferrari is pleased with the launch of the Luce all-electric vehicle despite significant criticism upon the car's debut, according to CEO Benedetto Vigna.He said Thursday that the famed Italian automaker "would not change anything" about the vehicle's launch this spring, which caused a notable decline in Ferrari shares amid negative reactions to the car, including from former Ferrari executive Luca di Montezemolo."I would not change anything in the launch of [Luce]. We are very pleased about what has been done," Vigna told reporters during a call to discuss Ferrari's second-quarter results.Vigna declined to disclose orders or expected sales for the 550,000 euro (roughly $640,000) Luce, but the company, which sold 13,640 vehicles last year, said its order books are full through 2027.The Financial Times reported Wednesday that Ferrari aimed to sell just under 500 units of th
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