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CNBC AI · 2026/7/30 22:28:38

Reddit shares sink 11% on 'choppy' search referrals even as results blow past estimates
AI 中文解读
Reddit最新财报曝光,营收飙升61%远超预期,但股价反而暴跌11%,只因CEO透露了一个关键隐患——“搜索推荐流量波动太大”。简单来说,Reddit第二季度赚钱能力很强,广告和付费业务都表现出色,但从谷歌等搜索引擎导流的访问量却像过山车一样忽高忽低,不稳定。这就像一家饭店生意火爆,但大部分客人都靠朋友介绍,一旦朋友推荐失灵,客流就会骤减。投资者担心这种依赖会影响Reddit未来的增长,于是选择抛售股票。对于普通用户,这件事暂时不会改变你刷帖的体验,但对关注股市的人是个提醒:财报好不等于股价涨,还要看背后的增长引擎是否牢靠。对内容创作者和广告主而言,搜索流量波动意味着帖子和广告被看到的次数可能变得不稳定,需要更主动地运营账号或投放策略。
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TechReddit shares sink 11% on 'choppy' search referrals even as results blow past estimatesPublished Thu, Jul 30 20264:09 PM EDTUpdated 3 Hours AgoJonathan Vanian@in/jonathan-vanian-b704432/WATCH LIVEKey PointsReddit's sales for the second quarter jumped 61% from a year earlier, sailing past estimates. The company also reported earnings that trounced expectations.Reddit CEO Steven Huffman said the company is reckoning with "choppy" search referral traffic. The company's shares sank around 11% in after-hours trading.In this articleRDDTFollow your favorite stocksCREATE FREE ACCOUNTReddit CEO Steve Huffman stands on the floor of the New York Stock Exchange (NYSE) after ringing a bell on the floor setting the share price at $47 in its initial public offering (IPO) on March 21, 2024 in New York City.Spencer Platt | Getty ImagesReddit reported second-quarter earnings on Thursday that beat on the top and the bottom lines, and the company issued guidance that sailed past expectations. But the stock sank 11% after the company said in an investor letter that "search referrals were choppy," underscoring investor concerns about Reddit's reliance on Google to land new users.Here's how the company did compared with LSEG estimates:Earnings per share: $1.25 vs. 95 cents expectedRevenue: $805 million vs. $730 million expectedSales for the second quarter rose 61% year-over-year from $500 million a year earlier, the company said in a statement. Net income climbed to $253 million, or $1.25 a share, from $89 million, or 45 cents per share, the previous year.Third-quarter revenue should come in between $860 million to $870 million, the company said, while analysts were expecting $828 million. Reddit said adjusted earnings this quarter will be between $385 million and $395 million, topping Wall Str
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