Tim Cook hints at iCloud Plus tier for AI power users

Tim Cook在苹果财报电话会上透露，iCloud Plus可能推出面向AI重度用户的付费升级版。这意味着一向以免费策略吸引用户的苹果，也开始考虑让核心AI功能变成“增值服务”。简单来说，苹果即将在今年秋季大规模推送的Siri AI（搭载于iOS 27）能直接回答你屏幕上显示的问题，还能跨App操作，甚至有一个类似ChatGPT的独立应用。这些AI功能虽然好用，但背后依赖强大的服务器算力，所以苹果之前就设定了每日使用上限。现在Cook表示，未来用户可以在iCloud Plus里“购买更高级的堆栈”，也就是花钱解锁更高的使用次数或更快的响应速度。对普通用户而言，这意味着AI体验将不再完全免费。如果你只是偶尔用Siri查天气、设闹钟，现有计划可能够用；但如果你希望像ChatGPT那样频繁提问、生成图片或处理复杂任务，很可能需要额外付费订阅更高的iCloud Plus套餐。这也延续了苹果“服务业务”的增长策略，让AI成为新的收入来源。

TechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AINewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTim Cook hints at iCloud Plus tier for AI power users‘We will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack.’‘We will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack.’by Emma RothCloseEmma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma RothJul 30, 2026, 10:29 PM UTCLinkShareGiftPhoto by Justin Sullivan/Getty ImagesEmma RothCloseEmma RothPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI “a lot,” adding that “we will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack.”This fall, Apple will broadly launch its long-delayed Siri AI with iOS 27, which can do things like answer questions about what’s on your screen and take action across your apps. It also includes a new standalone Siri AI app that offers a ChatGPT-like interface.RelatedApple’s iPhone and Mac sales keep growing despite RAM shortagesIn June, Apple said that its AI features, including image generation, have “daily usage limits because they rely on powerful server models.” It added that “increased access” is available across most of its iCloud Plus plans, but it seems that Apple may want to add tiers for people who plan on using its AI features heavily.Apple reported earning $30.74 billion in revenue from its services business over the past few months, which includes subscriptions like iCloud Plus, Apple TV, and Apple One.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Emma RothCloseEmma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma RothAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIAppleCloseApplePosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AppleiPhoneCloseiPhonePosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All iPhoneNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechMost PopularMost PopularThe US government just banned RoombasWhat’s the catch with the Apple Upgrade program?Microsoft confirms Copilot ‘super app’ coming this yearPixel 11 Pro Fold design leaks ahead of Google launch eventNASA’s Curiosity rover found a ‘sea of polygons’ on MarsThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native ad