Mastercard spent decades training its fraud system to see bots as thieves. Now bots are the ones doing the buying.

Every time a Mastercard gets tapped, the network has less than a tenth of a second to judge how likely the purchase is to be fraudulent. It made that call across 175 billion transactions last year. Now the buyer on the other side of that judgment is starting to change, and Greg Ulrich, the company's chief AI and data officer, spelled out the consequence for the VB Transform 2026 audience in Menlo Park on July 14. "We've built a bunch of risk rules over time that were intended to stop a bot from transacting," Ulrich said. "Now we need to enable the bot to transact, so that requires a change to our risk framework and our risk rules."Ulrich joined Mastercard eleven years ago when an analytics company he worked at was acquired, and said trust struck him from day one on the job. "It's what enables a merchant that's never met you to accept payment and ensure that they're going to get paid. It's what enables you as a consumer to transact and ensure that things are going to work out in a trusted, secure way. And if something goes wrong, there's a safe and secure path for a dispute and to resolve this," he said.175 billion transactions, scored in under 100 millisecondsHe took the audience inside each of those calls. "When you tap your Mastercard to pay for a product or service, we're providing a score to that transaction," he said. "We have under 100 milliseconds to look at that and give a score from zero to 999 about how likely is that to be fraudulent or real. And we pass that on to the issuing bank."Generative AI widened what that score can see. "Because we have new technology, we can bring in more data, we can bring in more context, and now we're finding that we can identify 300, 400% more fraudulent transactions at those high-risk bands," Ulrich said, without adding friction or false positives for consumers. The company's Safety Net system has stopped more than 70 billion fraudulent transactions, he told the audience, and Mastercard is building its own transformer model on its transaction data as a foundation for new safety, security, and personalization solutions. VentureBeat's Beyond the Pilot podcast took that production fraud stack apart in detail earlier this year.A third of the services business already runs on AIThe business stakes reach past fraud. About 40% of Mastercard's company is now based on services, Ulrich said, including marketing services; fraud, safety and security; and business intelligence. "A third of those are predicated on AI, and those are growing at a much faster clip than everything else," he said.One line he returned to all session went further. "What's going to enable AI to continue to scale is not the capabilities of the agents, it's how much we trust those agents to do on our behalf as a consumer, as a business, as a financial institution, or otherwise," he said.Five layers stand between agents and the networkAgentic commerce changes the object being secured. "Instead of a single atomic transaction where I say go buy something, I'm effectively delegating authority, or a consumer's delegating authority, a business is delegating authority," Ulrich said. "And when that happens, it's a much more complicated transaction." Trust, in turn, has a precondition. "The only way it's going to work with trust is if we can identify what was the intent, what are the behaviors, what are the constraints that were intended in that transaction."Ulrich walked through five layers Mastercard has built against that problem. Identity comes first. "I want to make sure I can understand not just who the consumer is, but who the agent is, that I combine them together and that I have KYA or know your agent, that I'm validating that it's legitimate technology, that it's a legitimate agent," he said. "We can register it into our system."Verifiable intent settles the "wrong-Nikes" problemVerifiable intent is second, a tamper-pro