Musk went to “war,” sought jail time for X ad boycotts—but case ends with a whimper

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马斯克与广告商的“战争”雷声大雨点小，最终以悄无声息的和解收场。他曾威胁要让拒绝在X平台投放广告的品牌“坐牢”，甚至高呼“开战”，但如今双方只发布了一纸声明，含糊表示“放下诉讼”。故事要从2023年说起：大量广告商因担忧平台内容环境而集体撤离，导致X平台收入暴跌15亿美元。马斯克先是怒骂广告商“去你的”，八个月后又起诉世界广告主联合会，主张刑事追责。如今和解细节成谜，对普通用户而言，短期可能看不到平台广告明显变化，但这场闹剧暴露了社交平台对广告收入的绝对依赖——如果广告商持续疏远，X或许会加速转向订阅或付费模式，用户的钱包难免要遭殃。

Elon Musk has settled his lawsuit with advertisers that he once claimed should be criminally prosecuted for refusing to advertise on his social media platform, X. In a joint statement that reveals little about the deal, the World Federation of Advertisers (WFA) and X said that they were “putting the litigation involving the Global Alliance for Responsible Media (GARM) behind them.” X sued the WFA in 2024, shortly after a series of brands boycotting X caused the platform's revenue to drop by $1.5 billion by the end of 2023. Musk became upset, declaring “it is war” on X about eight months after he told advertisers who refused to buy X ads to “go fuck yourself.”Read full article Comments