PwC has allegedly published AI-generated reports containing false or fabricated sources

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**核心亮点：** 四大会计师事务所之一的普华永道（PwC）被曝出用AI写报告，里面不仅引用了根本不存在的资料，连客户案例都可能是编的。 **通俗解读：** 简单说，就是PwC中东分公司发布了好几份研究报告，比如一份叫《治理转型》的，被AI检测工具GPTZero判定有84%的概率是纯AI生成的。报告里大力推销自家产品“Citizen Pulse”，宣称丹麦、沙特、美国、澳大利亚政府都在用，但根本找不到任何证据支持。更离谱的是，报告引用的参考文献很多是“幽灵引用”——书名、网址、作者全对不上，明明编得像模像样，实际却查无此文。这种现象在业界被称为“氛围引用”，就像大学生写论文时瞎编参考文献，只不过这次发生在顶级咨询公司身上。 **实际影响：** 这意味着企业报告的可信度正遭遇信任危机。此前KPMG、德勤、安永也被发现类似问题，四大会计师事务所全军覆没。以后企业看咨询报告，可能得多留个心眼：你引用的数据到底是真的，还是AI随口编的？对于普通人来说，这也提醒我们——AI生成的东西看起来越“专业”，越要警惕背后可能藏着虚假信息。未来公司用人、投资决策、甚至政府政策，如果参考了这类报告，后果不堪设想。

PwC has allegedly published AI-generated reports containing false or fabricated sources Matthias Bastian View the LinkedIn Profile of Matthias Bastian Jul 29, 2026 After KPMG, PwC appears to be next. GPTZero found fabricated sources and false claims in four PwC Middle East reports (2024–2026). The worst offender, "Transforming Governance," is 84 percent likely to be entirely AI-generated. PwC uses the report to promote a product called "Citizen Pulse," claiming governments in Denmark, Saudi Arabia, the U.S., and Australia rely on it. No evidence supports those claims. Whether this is really an AI problem, though, is a separate question. Reports with the highest AI scores also had the most false sources. GPTZero calls this "Vibe Citing," where references are cited loosely, often without correct titles, URLs, or authors, and don't actually support the claims they're attached to. The same thing happens in academia. PwC Middle East told the Financial Times it takes accuracy seriously and is "updating a limited number of supporting citations." The firm didn't explain how the errors got in. GPTZero had already found fabricated sources at KPMG, Deloitte, and Ernst & Young.AdDEC_D_Incontent-1Ad AI News Without the Hype – Curated by Humans Subscribe to THE DECODER for ad-free reading, a weekly AI newsletter, our exclusive "AI Radar" frontier report six times a year, full archive access, and access to our comment section. Subscribe now Source: GPTZero | Financial Times Ask about this article… Search