Meta Q2 revenue jumps 28% as profit drops 14%

Meta第二季度交出一份“悲喜交加”的成绩单：营收大涨28%创历史新高，但净利润却下滑了14%。简单来说，公司赚的钱变多了，但花出去的钱涨得更猛。这背后是Meta在AI和元宇宙上“烧钱”不停——大模型研发、数据中心建设、虚拟现实硬件，每一项都是吞金兽。对普通人来说，这笔钱没白花：你用Facebook、Instagram时，更精准的推荐算法和更智能的广告投放，背后就是这些AI投入在支撑。同时，Meta正在加速把AI工具开放给创作者和企业，比如自动生成广告文案、智能客服机器人，未来你刷到的内容可能全是AI帮你“定制”的。不过利润下滑也意味着公司压力不小，接下来可能会在会员订阅或虚拟商品上动脑筋，我们用的免费服务说不定会悄悄变出更多付费选项。

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