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CNBC AI · 2026/7/27 15:35:14

Stay away from this beer giant as Brazil 'sin tax' and post-World Cup hangover weigh on the stock, says Barclays
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巴克莱最新报告给百威英博(百威啤酒母公司)泼了盆冷水,建议投资者暂时远离这只股票。核心原因有两个:一是巴西即将对酒精等有害健康商品征收“罪恶税”,而百威英博在巴西的利润占比较高,这块蛋糕可能被直接切掉一大块;二是2026年世界杯带来的啤酒消费潮只是昙花一现,赛事一过销量就回落,明年对比数据会很难看。更关键的是,百威英博当前市盈率高达18倍,比喜力和嘉士伯都贵,但巴西市场增长乏力加上新税威胁,这个溢价恐怕撑不住。
简单说,巴西是百威英博的“现金奶牛”,新税等于直接冲着一半的利润池开刀。世界杯狂欢结束后,啤酒销量会回到正常水平,但税务压力却从2027年初开始发酵,前后夹击下公司业绩可能明显变差。对于普通投资者,现在追高买入风险较大;对于普通消费者,巴西的啤酒价格可能因此上涨,而其他国家的啤酒股或许更有吸引力。酒吧里喝啤酒的快乐,背后已经是复杂的全球商业博弈了。
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