With help from data, art museums are reframing the visitor experience

AI 中文解读

数据正在悄悄改变我们逛博物馆的方式。以前走进美术馆全靠自己“碰运气”，现在艺术机构开始用数据分析观众的行为习惯——比如大家在哪些画作前停留最久、对什么风格更感兴趣——从而重新设计展览动线，甚至推出像社交媒体一样的个性化推荐。就像文中提到的年轻人Giovanni Kanter，他能通过主动筛选社交信息流来“喂养”自己的艺术兴趣，但这只是少数人的天赋。对大多数缺乏系统艺术教育的普通人来说，博物馆的数据化改造意味着更友好的体验：未来你打开手机App就能收到“你可能喜欢这幅超现实主义作品”的提醒，互动屏会根据你的视线停留时间弹出背景故事，孩子们也能通过游戏化的导览爱上艺术。总之，数据不再是冷冰冰的数字，而是让艺术鉴赏变成一场量身定制的探索之旅。

Giovanni Kanter goes to at least one art museum whenever he visits a new city. That’s on top of his regular exploration of galleries in New York, where the 25-year-old ICU nurse lives and studies. He typically discovers new artists and gallery openings through word of mouth, though he has recently started curating his social media feed to serve relevant content (he’s currently in what he terms a “surrealism phase”). He was raised on visual art; he's the son of painter Marianne Gargour and nephew of mixed-media artist Heather Hutchison and painter-printmaker Mark Thomas Kanter. His “exposure-oriented education” featured childhood visits to galleries and shows in and around Dallas, where he grew up, and in France, where he spent time with his grandparents. But Kanter is an exception. Many other young people have a less immersive artistic education, perhaps shaped by occasional school trips or family visits to museums. If they haven’t internalized an instinct for what Kanter calls “moving through the art and absorbing it,” the museum experience is central to how they learn about and understand art.Read full article Comments