What public health professionals can learn from anti-vaccine storytelling

AI 中文解读

反疫苗运动并不是新鲜事，而它的叙事技巧恰恰是公共卫生专家可以学习的。这篇文章的核心亮点在于：疫苗犹豫者善于用情感故事和自由权利的说辞打动人心，专业机构若想说服公众，也得学会讲更好的故事。早在19世纪的英国，就有人因为反对强制接种天花疫苗而上街抗议，认为这侵犯了公民身体自主权。美国1894年就成立了反强制疫苗接种联盟。如今，反疫苗情绪最典型的表现就是“让美国再次健康”运动及其代表人物、卫生部长小罗伯特·肯尼迪。研究人员把那些拒绝或延迟接种标准疫苗的人称为“疫苗犹豫者”，他们往往不是完全否定科学，而是被恐惧、不信任和生动的个人经历所影响。这件事对普通人来说意味着：你看到的疫苗争议背后，其实是一场“故事之战”。公共卫生部门如果只会摆数据和讲道理，效果往往不如反疫苗者那些充满情感色彩的叙述。未来，专业人士可能会更注重用真实案例和贴近生活的方式来沟通，帮助大家做出更明智的健康决策。

As long as there have been vaccines, there have been people who doubted their science and safety. Back in 19th-century England, people rioted against a mandatory smallpox vaccine, claiming that it violated civil rights and was an affront to human bodily integrity. In the United States, organizations dedicated to resisting vaccines have existed since the Anti-Compulsory Vaccination League of Brooklyn was established in 1894. Researchers generally refer to people who do not follow the standard advice of health professionals about vaccines, by either refusing or delaying some or all vaccines, as vaccine hesitant. Today, vaccine hesitancy is most famously associated with the Make America Healthy Again movement and its standard-bearer, Health and Human Services Secretary Robert F. Kennedy Jr.Read full article Comments