Nike plans to cut thousands of online distributors in China

耐克正在中国打一场“瘦身”仗——计划砍掉数千家线上分销商，只保留核心合作伙伴。这可不是简单的清退，而是耐克用数据和AI算法对销售渠道进行的一次精准“体检”。过去，耐克在中国线上分销网络过于庞大，导致价格混乱、假货难控，用户体验参差不齐。现在，耐克想通过技术手段筛选出真正能服务好消费者的“精锐部队”，把精力集中在官方渠道和优质合作伙伴上。对普通消费者来说，短期可能会发现一些熟悉的代购或小店消失，但长期看，买到的耐克产品会更正规、价格更透明，售后服务也更有保障。更重要的是，这种“AI+渠道管理”的模式正在成为零售业的新趋势：品牌不再追求铺货面大，而是用数据决定谁卖、怎么卖。未来，你下单的运动鞋，可能从生产到配送都由AI全程优化，效率更高，选择也更精准。

<p>If you're seeing this message, that means <strong>JavaScript has been disabled on your browser</strong>.</p><p>Please <strong>enable JavaScript</strong> to make this website work.</p><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T5ZP5SH" height="0" width="0" style="display:none;visibility:hidden"></iframe>{ "@context": "http://schema.org", "@type": "Organization", "name": "Tech in Asia", "url": "https://www.techinasia.com/", "logo": "https://static.techinasia.com/assets/android-chrome-192x192.png", "sameAs" : [ "https://www.facebook.com/techinasia", "https://twitter.com/techinasia", "https://plus.google.com/+techinasia-com", "https://www.linkedin.com/company/tech-in-asia", "https://instagram.com/techinasia" ] }.sprite-symbol-usage {display: none;} .sprite-symbol-usage:target {display: inline;}_linkedin_partner_id="3514242",window._linkedin_data_partner_ids=window._linkedin_data_partner_ids||[],window._linkedin_data_partner_ids.push(_linkedin_partner_id)!function(n){window.lintrk||(window.lintrk=function(n,t){window.lintrk.q.push([n,t])},window.lintrk.q=[]);var t=document.getElementsByTagName("script")[0],i=document.createElement("script");i.type="text/javascript",i.async=!0,i.src="https://snap.licdn.com/li.lms-analytics/insight.min.js",t.parentNode.insertBefore(i,t)}()!function(e,t,a,n,g){e[n]=e[n]||[],e[n].push({"gtm.start":(new Date).getTime(),event:"gtm.js"});var m=t.getElementsByTagName(a)[0],r=t.createElement(a);r.async=!0,r.src="https://www.googletagmanager.com/gtm.js?id=GTM-T5ZP5SH",m.parentNode.insertBefore(r,m)}(window,document,"script","dataLayer")<img loading="lazy" height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3514242&fmt=gif">