Nearly every Kindle is steeply discounted at Best Buy

GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingNearly every Kindle is steeply discounted at Best BuyPlus, you can get a free Google Pixel Watch 2 when you buy a refurbished Pixel 7.Plus, you can get a free Google Pixel Watch 2 when you buy a refurbished Pixel 7.by Sheena VasaniCloseSheena VasaniCommerce WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Sheena VasaniJul 21, 2026, 5:13 PM UTCLinkShareIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.The Kindle Paperwhite, our favorite Kindle, is down to $124.99. Image: The VergeSheena VasaniCloseSheena VasaniPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Sheena Vasani writes about tech news, reviews gadgets, and helps readers save money by highlighting deals and product recommendations for The Verge.If you’ve been thinking about picking up a Kindle before school starts, or for your next vacation, now’s a good time to do it. As part of its Black Friday in July sale, Best Buy has brought the Kindle Paperwhite back down to its all-time low of $124.99 ($35 off). It’s the Kindle we recommend for most people because it has a bunch of features. It’s waterproof and features a sharp 300ppi, 7-inch display, it offers an adjustable warm light for reading at night, and it has great battery life that can last for more than a month on a single charge.Kindle Paperwhite (12th-gen)$125$16022% off$125$125 at Best Buy (with ads)$125 at Target (with ads)RelatedThe best e-reader to buy right nowBest Buy has also discounted nearly every other Kindle model. The Kindle Kids is a good deal even for adults. It’s down to $99.99 ($30 off), and includes the same hardware as the standard Kindle, but with some extras: a kid-friendly cover, no ads, a two-year worry-free guarantee, and six months of Amazon Kids Plus. If you read comics, the Kindle Colorsoft is also on sale starting at $159.99 ($90 off). It shares many of the Paperwhite’s strengths but adds a color E Ink display that displays color at up to 150ppi. The Kindle Colorsoft Signature Edition, which has 32GB of storage and wireless charging, is on sale for $219.99 ($60 off).If you want an e-reader that doubles as a digital notebook, the Kindle Scribe and Kindle Scribe Colorsoft are worth considering. They’re on sale starting at $379.99 ($120 off) and $479.99 ($150 off), respectively. Each offers an 11-inch display with an included stylus for writing notes, annotating Kindle books, and marking documents. They also include notebook templates and AI-powered tools that can summarize notes or clean up messy handwriting. The biggest difference is that the Scribe Colorsoft adds a color E Ink display, making it a better choice for reviewing color documents or organizing notes with different colors.Read our reviews of the Kindle Paperwhite, Kindle Colorsoft Signature Edition, and Kindle Scribe Colorsoft. Kindle Kids (2024)$100$13023% off$100Amazon’s Kindle Kids is identical to the standard Kindle — meaning it packs a 300ppi display and support for USB-C charging — but comes with a case, an extended two-year warranty, and six months of Amazon Kids Plus.Read More$100 at Best Buy$100 at TargetKindle Colorsoft (16GB)$190$25024% off$190Amazon gave its Kindle lineup a much-needed jolt with the introduction of the Kindle Colorsoft last year, its first color E Ink ebook reader. Now it’s back with a cheaper 16GB model that offers many of the same perks, including up to eight weeks of battery life and a 7-inch display that’s great for comics